About Markapping

What does Markapping do?

Markapping connects people who make mobile apps with people who make short videos. An app owner opens a campaign, pays the budget up front and sets a rate per 1,000 views. Creators post a video about the app on their own TikTok or Instagram account and earn for the views it gets. Nobody is paid for followers.

• For app owners: a way to market an app with creators and pay only for counted views, with an optional bonus for installs, trials or paid subscriptions. See how pay-per-view influencer marketing works.
• For creators: a way to get paid to post about apps on the account you already have, at the rate set in the campaign. See how getting paid per view works.

Why only mobile apps?

Apps grow in a specific way: a video makes people search the store, install, start a trial and maybe subscribe. Markapping is built around that path. App ownership is checked through App Store Connect or Google Play Console, and a campaign can pay a bonus for installs, trials or subscriptions on top of views.

What rules does Markapping follow?

The same rules apply to both sides, and they are written down before anyone posts. Money is paid in before a campaign starts, videos are checked for fake views, and an app owner can only reject a video for a rule written in the campaign. Here is each rule.

• Budgets are paid in full before a campaign goes live, so the money for creators' views already exists.
• Creators post on their own accounts with the platform's paid partnership label on. Videos without it don't count. See the paid partnership label.
• Every video gets a fake-view check. Suspicious videos are held, a person on the Markapping team makes the final call, and the creator can appeal once.
• App owners can only reject a video for breaking a rule written in the campaign, and must name the rule and give a reason. If an app owner reviews each video by hand, videos not reviewed within 48 hours are approved automatically.
• Fees are published: 10% on top of the budget for app owners, 5% of earnings for creators. No subscription at launch. See pricing.

Each app owner's first campaign is also reviewed by the Markapping team before it goes live. If it is rejected and never goes live, the budget and the fee are refunded.

Is Markapping live?

Not yet. As of October 2026 Markapping is opening soon, and we are not giving a date. App owners and creators can join the waitlist today, on separate lists. Markapping works in the browser on a phone or computer, so there is no app to install. It is in English and global.

Is Markapping affiliated with TikTok or Instagram?

No. Markapping is an independent company. It is not an official partner of TikTok or Meta. Creators connect their accounts with each platform's official login (read-only access), and Markapping never posts for you.

How do I contact Markapping?

Email [email protected]. To see how Markapping compares with other options, read the guide to the best creator platforms for apps, or browse all guides.

Questions